Phoenix Fitness

Phoenix Women's Fitness needed a logomark and social media profile picture to pair with their existing logo. They were also launching two other assets - the Rise Up Podcast and Phoenix Athletics - that would need to have similar branding.

We decided to simply deepen the colors and place their existing Phoenix graphic into a circle for their main profile picture. For the Rise Up podcast logo, we created some interesting and dynamic symmetry between the phoenix wings and the sound waves coming from the microphone. For Phoenix Athletics, we updated the client's sketch into a logo that pairs nicely with the other two entities in the brand.