John the MoldMan

John wanted an update to his existing logo (below) which was quite outdated. He requested a fun design with mischievous mold characters. I left his original "John" character relatively the same so that it was still recognizable to his existing customers but rendered it in a more modern style. I added a "salt and pepper beard" that matched the photo of himself that John posted. He also wanted his character to be muscular so I bulked out his arms and chest and had him holding the sign with one hand to represent strength. The orange circle makes the characters really pop and the spots around the bottom are to suggest mold growing in the area around the puddle which ties in nicely with his slogan. I had a lot of fun creating this, but ultimately the client decided they wanted a character that was more realistic.